A blog that catches one person’s eyes is just as easily dismissed by many others!
Lame and corny headlines can sometimes hit the mark, although a title that encapsulates the message with catchy words will generally deliver the goods. After all, you only have about 250 words or roughly three paragraphs to grab the reader, deliver the message and possibly get some click through.
A great title but weak content may get a lot of initial views, but the flow on effect will be minimal. It's important to not just punch out a blog quickly so you can move on to the next job. Take time to craft the content and make it relevant to its readers. Perhaps a little bit of time over a few days crafting and revising it before hitting the publish button. The shorter the length, the better.
My personal motto has long been that the written word is the most powerful tool you have in business. Whether it’s on the page or on the screen – it’s always there delivering the message.
Your blog, its content and perhaps corny title will be linked to your brand as it spreads across the net. Stick to what you know and focus your blog writing around your core business. You can become more adventurous on topics and scope the better you get. Search engine optimisation is a whole subject on its own, so we won’t put you to sleep with that today! Suffice to say that weaving key words about your business, its location and core services into the blog in addition to the publishing frequency can help in that area. Spread your blog far and wide and don't forget to use the power of social media and your Facebook page as well as the website.
Blog writing is like any skill, the more you do it, the better you become. Dive in and have a go! In the end if it’s not for you, then don’t waste your time. Contact Present Professionally and let us work with you to deliver results.
Present Professionally serves customers across the Toowoomba Region and South East Queensland. You can follow Anthony at https://au.linkedin.com/in/anthonyferro1 or view details at www.presentprofessionally.com.au and LIKE us on Facebook @ https://www.facebook.com/PresentProfessionallyAustralia/
Written and Published by www.presentprofessionally.com.au