Back at the start of 2016, the team at Present Professionally wrapped up a major refresh of our brand, logo and website. It was certainly an experience. One of the challenges with starting so many years ago is that nothing stays the same – the clients – trends – technology – business opportunities – career options etc. What we did even just three years ago, doesn’t serve us well any more.
When I started this business some 20 years ago, it was very different to the organisation that exists today. I didn’t have a website! (what are they?) I was working in government and running my business part time, and delivering training for clients, plus offering career and Resume writing services and some content writing. I have looked back at some of the content writing we completed in the early days with a slight cringe and a comfortable recognition that we have come a long way since then.
The name Anthony Ferro was originally as much the brand as our formerly loved and now retired name of Cutting Edge Learning and Consultancy. Now the business revolves around Present Professionally, with Anthony Ferro and the rest of the team being part of that. The services offered by any business will continue to evolve over time, and the structure such as websites, branding and marketing material needs to evolve as well.
As a business owner, the products and services you offer customers will have evolved since the day you started, as have the systems and processes you use to deliver that service – hopefully for the better! Here at Present Professionally, we were no different.
As an individual looking to advance your career and build an impressive Resume with a wow factor, the skillset you have today makes those dot points about some job in 2005 irrelevant. It’s all about keeping one step ahead of your competitors and striving for continuous improvement in what you do.
So, if you haven’t visited us before, or haven’t contacted us for a while, I welcome you to our new site at presentprofessionally.com.au.
Present Professionally serves customers across the Darling Downs and South East Queensland. You can follow Anthony at https://au.linkedin.com/in/anthonyferro1 and LIKE us on Facebook @ https://www.facebook.com/PresentProfessionallyAustralia/
Written and Published by www.presentprofessionally.com.au