If you take the time to read about brands and the value of a good tagline, you’d be aware of the benefits it brings to a business. A strong tagline encapsulates what you do, and together with a great logo can boost the branding and presentation of any business.
So, after a lot of reflection and a few suggestions from friends that can’t be published, and a social media competition amongst our followers and clients, here at Present Professionally we settled on ‘Power your business with the right words’.
Now I can hear you saying, “that’s all wonderful but what’s it got to do with me and my business”?
Great question and I’m glad you asked!
Well, it's quite simple! I’ve often said the written word is the most powerful tool in business. Making use of that powerful tool doesn't just make sense - it's a must!
Nothing beats the 'written word' because the message is always there, on screen, on paper, on audio. Whether you’re using digital media or printed documents to drive your customer engagement, marketing, or sales process the answer is the same. Words power your message irrespective of where they appear. Just remember, your engagement with potential customers starts right from the first touch point, be it your business card, a flyer, or a website. If you’ve ticked all the boxes and delivered on expectations then the engagement will continue indefinitely. The words you use in those touch points will either engage the customer or leave them feeling flat.
For example, I’m sure you’ve received a written quote from a business at some time in your life, and all you’ve received is a quote listing a product and price that’s been attached to a basic email with a few uninspiring words. Every touch point is an opportunity to engage and the written word is your key tool.
Creating professional and powerful content for your business or personal use takes time and skill. Some business owners have the ability to develop good content themselves and achieve great results. However, in many cases, it isn’t an area of strength.
That's where content writing professionals like Present Professionally can step in and support your business strategy. Professional content writers create engaging marketing, educational and information based content for businesses that don't have the time or in-house resources to do it themselves.
Finding the right words for your next website update, blog article, social media post, company brochure, or resume at a price you can afford is just a click or phone call away.
Power YOUR business with the RIGHT WORDS!
Present Professionally serves business customers in Toowoomba, Brisbane, and the Gold Coast Regions. Follow Anthony at https://au.linkedin.com/in/anthonyferro1 and LIKE us on Facebook @ https://www.facebook.com/PresentProfessionallyAustralia/
Written and Published by www.presentprofessionally.com.au