How Training Boosts Business Revenue

​Revenue growth and business development is a common conversation topic amongst business owners.  So, it’s in that spirit we’re going to start today's blog with a quick story.  Lucy runs a personal fitness business catering to men and women who want a personalised health and fitness program rather than using the local gym.  She actively works in the business training clients and employs a few casual personal trainers to help-out during peak periods.  60% of customers are women.

Lucy is feeling disillusioned with her business as revenue has flat-lined this year and she’s starting to think about reducing her staff numbers.

Lucy and her team are good at their work and get very positive feedback, but customer numbers keep dropping and she’s missed out on a few lucrative corporate health and fitness contracts around town.  The business has a website, Facebook and Instagram page and she’s active on Twitter.  On top of that she has a LinkedIn page to increase her profile in the corporate world.  

Lucy recently decided she needs to show more qualifications on her LinkedIn profile and other sites to boost her personal and business brand and attract more customers. Like many people she went out and took a shot gun approach to her professional development and signed up to a range of courses related to the industry in general.  Some of the courses are directly relevant to her daily work and others are in health and wellbeing areas her business doesn’t offer and isn’t likely to.  

12 months later…………. Lucy has finished a bundle of courses and has many certifications against her name but still isn’t landing the contracts she wants or showing any growth to her customer numbers. Why you ask??

The answer is relatively straight forward. Business development, training and planning go hand in hand.  Lucy needs to ask herself a few key questions and reflect on the answers:

• What services does she want to offer customers?
• Who is her customer?  i.e. What demographic or groups of people are using her services.
• Is her marketing strategy targeting the key demographic or taking a broad shot gun approach?
• What market niche does she want to occupy, or what type of corporate contracts is she specifically chasing? 
• Now here’s an important point………..Lucy needs to list out the key skills, competencies and experience the team needs to expertly deliver those services to the key customer group, and to professionally manage the business.

The next step is getting everyone qualified and linking those new and enhanced skills with the business marketing strategies and business planning.  

Lucy’s business won’t be helped by qualifications that don’t provide the skills and expertise it needs to evolve and grow.  This isn’t the only answer to Lucy’s problems, but it’s a good start.

Food for thought?

Present Professionally works with existing and start-up businesses to get their systems, processes, and marketing in place to drive growth and success.    

Anthony Ferro

Present Professionally - Power YOUR business with the RIGHT WORDS!

Present Professionally serves business customers in Toowoomba, Brisbane, and the Gold Coast Regions with cost effective and quality business consultancy and marketing services.  Resume and career services are available across Australia.  You can follow Anthony at https://au.linkedin.com/in/anthonyferro1  and LIKE us on Facebook @ https://www.facebook.com/PresentProfessionallyAustralia/ 

 Written and Published by  www.presentprofessionally.com.au