Ok, never let it be said that I am averse to a bit of the dramatic when highlighting a point. So, I hope I have your attention. As a small business owner, it’s your job to put it up in lights in front of potential customers, and you have a range of tools available to help you do it. One of the most powerful tools you have in business is the written word. Why you ask? Because the message is always there. Whether it’s on the screen, on a page or in an audio file, the message is always delivering for your business.
So, let’s assume you have a great little business. It has a strong brand and good reputation amongst existing customers for service and quality products. But how do you get that message out there into the broader community?
Well, no doubt you will explore a range of marketing and business development strategies such as digital marketing, social media, TV, radio, and even good old newspaper advertising. But, if you think about it, the written word is at the centre of all of them. It forms the basis of that penetrating Facebook post that goes viral overnight. It forms the basis of the script for the radio voice over and the TV advertisements. Newspaper ads are all about words on the page. It connects perfectly with visual tools such as eye catching images and video. It connects a business to its clients and engages them in conversations that ultimately builds long term relationships, and fosters ongoing business.
Now, at this point it’s important to say that whilst it will put the business up in lights, it can also take it into the shadows when the content is poorly written, fragmented and fails to engage!
The written word delivers a message. Whether it is general information, a marketing message, or a transaction based message, it creates a communication channel between the business and its customer. Well written and presented content oozes professionalism and gives a business credibility on the street. It draws people to the business because great written content makes them want to engage with you.
It’s ‘food for thought’!
Present Professionally helps time poor small business owners engage effectively with their customers through professional and engaging content, and through advice on how to present their business to maximise these opportunities.
Present Professionally serves customers across the Darling Downs and South East Queensland. You can follow Anthony at https://au.linkedin.com/in/anthonyferro1 or view details at www.presentprofessionally.com.au and LIKE us on Facebook @ https://www.facebook.com/PresentProfessionallyAustralia/
Written and Published by www.presentprofessionally.com.au