Is it the presentation or the taste?
It’s fair to say that we’ve all found ourselves at one time sitting in front of a magnificent example of cake making and salivating as we eagerly await the ceremonial carve up. The colour, the smell and the presentation has sold us on this piece of culinary excellence. Then the host cuts it up and with some luck the taste doesn’t disappoint.
If we sit back and reflect on it and accept that I’m not crazy, we can see how the concept applies to business.