Regular engagement with customers is a key strategy to build presence in the marketplace, increase brand loyalty and drive sales. The other key point is ‘relevance’. Delivering quality information that’s relevant to prospective customers will capture their interest and keep them engaged.
The main problem for small business operators on the Gold Coast and in Toowoomba is having the time to develop engaging content and deliver it through social media and other channels on a consistent and regular basis. Most people start out with good intentions, but ultimately, the day to day commitments of running a business often get in the way with marketing getting pushed to the side. In today’s blog we’re going to explore customer engagement through blog writing.