Are you a small business owner or manager? Yes, you say. Do you want more business? Stupid question, you say!
There isn’t a small business operator in Australia who doesn’t want more business, or possibly dreams about landing that big contract. So, why do so many business owners ignore or neglect having a professionally prepared and engaging Capability Statement?
Capability Statements are powerful documents that support your business. Preferably in a visually appealing format, they document the competencies (what you are good at and services offered), achievements (success stories), associations (affiliations across industry) and accreditations (licences and memberships) of the business. They will also outline the basic structure of the business and key ownership/contact information.
The Capability Statement is essentially a snap shot of your business and what makes it tick, and where your strengths lay. As a colleague said to me so succinctly, it’s useful in showing that you are a ‘fair dinkum’ business before others engage you or purchase from you.
Now, this is the important part……………today, right now, more and more businesses are asking for Capability Statements before the will do business with you. In many industries/sectors it is almost mandatory. Businesses tendering or quoting to government, or the mining, resources, construction and heavy industry sectors need to submit the document with their tender or quote.
Don’t start crying………..at this point, most small business owners usually give up. They are great at what they do, but the thought of writing about it and bringing it together in a document of roughly 2-3 pages is daunting.
We’re getting there……..drum roll please….. you need to engage a professional content writer from Present Professionally to develop your Capability Statement. The solution is right there in front of you. Keep doing what you do best, and let a professional develop a Capability Statement for you so that you can open up new opportunities, and compete for business that you may be currently missing out on.
If you’re a small business in Toowoomba, Brisbane, the Gold Coast or across South East Queensland, then call Present Professionally to help you put your best foot forward. It’s a cost effective service that delivers benefits for your business.
Present Professionally serves customers across the Toowoomba Region and South East Queensland. You can follow Anthony at https://au.linkedin.com/in/anthonyferro1 or view details at www.presentprofessionally.com.au and LIKE us on Facebook @ https://www.facebook.com/PresentProfessionallyAustralia/
Written and Published by www.presentprofessionally.com.au