Anthony Ferro Founder and Director of Present Professionally
The Present Professionally journey started over 20 years ago. Working with government and the private sector I saw that individuals and businesses needed help to identify opportunities and to take clear and positive steps to maximise them. The world has changed over time with the explosion of online opportunities for businesses and individuals. Digital Marketing for Business, Social Media, Business Website Marketing, and even online job hunting (with the associated changes in resumes and career documents) have become the norm over relatively few years. People need to adapt to the changing environment so they can grab opportunities and maximise the outcomes for themselves as individuals climbing the 'career ladder', or their business that's trying to compete in ever changing business world.
I found early on that people are good at running their business or being a star employee, but don’t necessarily have the skills to put that in writing, or ‘up in bright lights’ for others to see and then engage with.
Business owners in Toowoomba, the Gold Coast, or elsewhere usually enjoy doing the work that led them into business in the first place. Often, they just need a bit of help and encouragement to put in place the marketing strategy and development systems, written resources and procedures so they can keep focused on what they do best.
When it comes to careers, very few people are comfortable ‘talking up’ their skills and experience. They often need help to present their skills and experience through engaging Resumes and Career Documents to maximise employment opportunities. It’s these things that motivate me and my team every day in our work with individuals and business leaders in Toowoomba, the Gold Coast and across Australia who are looking for that edge to reach the next level.
A bit about my story . . .
In addition to multiple qualifications in business, training and professional development, and in other disciplines, my history includes a variety of senior management roles in both the public and private sectors, including many years as a company director. My professional experience has been formed in government, the financial services industry, the training (VET) industry, the emergency services, HR (or talent acquisition as many people say today!), and most importantly in business development, growth and marketing work.
I have built the services offered by my team at Present Professionally around the important areas businesses and individuals need to get right, so they can be at the top of their game. It would be our pleasure to work in partnership with you and achieve your goals.
What my clients say
"Thanks heaps Anthony. Well done! Much appreciate your professionalism and ideas in setting up my LinkedIn profile, its set out beautifully."
"Hi Anthony. When I asked you to weave some magic, I wasn’t expecting this. You put Cosentino to shame, this is fantastic."
"Anthony came on board to help our business increase our social media reach and to present our company in a professional context. Not only has Anthony achieved all of the above we are getting more hits to our website than ever before and our reach to social media is well beyond our expectations. With Anthony's professional approach to our business this has in turn increased sales. Anthony is great to work with and will listen to his clients needs. I am amazed at the change in our business in the 6 months that he has been doing our blogs, facebook posts and content writing for marketing material. I would highly recommend Present Professionally."
"Anthony has a great business and working with him has helped me update my LinkedIn site and link it to my website and helped me with rewriting and redesigning my website as well as designing ads and just making the most of the written word. I am super impressed and recommend him highly."
"Anthony and his team have been fantastic. Very creative and always willing to work with us on new ideas. Look forward to working with Present Professionally into the future."
"I've used Anthony's services multiple times and I couldn't be happier. In my line of work, I'm used to "report" style writing and I've been doing it that long, its difficult to change. So, employing Anthony's services removes this task off my desk and allows me to get back to my business. All jobs have been completed in a timely and professional manner. Great business associates are hard to find these days, I won't be going anywhere else!"
"Highly recommend if you are looking for awesome content writing & social media management. They help time poor businesses, who need help to engage with their clients by delivering quality content. Thanks Anthony for all your help!"
"Anthony at Present Professionally is certainly a professional! We have been thrilled with the work he has done for us writing content for marketing materials and resumes for our staff when needed. Anthony is excellent at what he does and we particularly like the way he keeps us informed of timeframes every step of the way throughout a project he undertakes for us. Prompt, courteous and professional service is what Present Professionally delivers, with old-school values and excellent follow-up."
"I highly recommend Anthony of Present Professionally for any copy writing requirements. Anthony has written excellent content for our web page and linkedin pages. Anthony always delivered work on or ahead of time and within the agreed budget. His work ethic is second to none and it is always a pleasure to work with him."
"Thanks Anthony!! You are an absolute legend and the quality of your work is second to none. You have helped us shape our business into what it is today and I'm very thankful for all you have done to help us!!!! We will most certainly be using your services moving forward."
"I love my new Cover Letter, it looks so much better and you have highlighted everything that I wanted. It’s like you have met me already.... It screams drive, passion, challenge...everything I want in my next role."
"Holy Moley, Wow I’m speechless, it’s absolutely incredible Anthony and I feel confident I can back that all up in an interview. You are so prompt it’s just incredible!!"
"Anthony it is evident you have been putting together amazing resumes for some time!! Your constant communication, hard work and clarity was most appreciated!! I am extremely happy with the final product. I got a job today!! "
"We recently engaged the services of Anthony Ferro to write the capability statement for our company. We found Anthony to be very professional and friendly. He is very thorough, well organized and wrote a statement that was beyond our expectations. We have no hesitation in recommending Anthony."
"I just wanted to provide you with some feedback. Using the resume & selection criteria you did up for me, to present, I have been invited for one interview with Department of Industry, also this evening I have been Invited to two separate interviews at Department of Health."
"I was very excited to receive your ‘package’ yesterday. Oh my gosh, it’s a masterpiece. I now understand why your services are necessary."
"Anthony, I am in pure amazement of your work, I am truly amazed at the level of detail, so thank you. I was going to print it and review it, but honestly, I am in "awe" of how good you made me look in relation to my skills, etc.... so thank you."
"Anthony is an excellent Resume writer! He is creative and professional. After changing careers, I needed someone who could tailor a new resume and cover letter for me. He did such a great job, the first position I applied for, I got! Anthony certainly comes with the highest recommendation. Thanks again."
"I’ve got to say, WOW!! Not only was that super quick but it’s fantastic, we don’t need to change a thing! You have done an amazing job, I definitely picked the best person in the business!!"
"All I can say is wow...just wow. Just what I needed... a touch of professional and modern update. Thank you. I can’t think of anything to add. You have said it all in one page which is perfect. Your work speaks for itself."
"I have to be honest and say this has probably been the best money I have ever spent. Your work is amazing. Again, fantastic draft."
